monthly revenue in 90 days.
How we took Amaraa from a ceiling they'd hit on their own — to a brand running on creative intelligence, a website that actually sells, and Meta ads structured to scale.
Past seven figures. And stuck.
When founder Shanaya brought Amaraa to us in October 2025, the brand was already past seven figures in monthly revenue — built almost entirely on taste, instinct, and a clear point of view. Hand-block printed cotton. Made by Indian artisans. A real aesthetic, not a Shopify template.
But growth had flatlined. The creative playbook that got them here wasn't getting them further. The Meta account was structured the way it was a year ago. The website was converting under its potential. Every month felt like a grind against the same ceiling.
Shanaya didn't need a bigger budget. She needed a system. We'd seen this exact ceiling a dozen times — and we knew the only way through it wasn't harder work on the same tactics. It was rebuilding the decision layer underneath.
"The brand was working. The engine under it wasn't."
Three systems. One compounding engine.
We didn't just run ads. We rebuilt how Amaraa makes decisions across creative, site, and paid — so every layer makes the next one work harder.
Creative Intelligence System
Before we wrote a single ad, we ran deep research — audience language, winning visual formats in women's fashion, what Amaraa's own top buyers actually respond to. Then we built a creative brief system that tells us what to make, how to make it, and when to retire it. No more guessing.
Website Redesign & CRO
We rebuilt the product pages that were losing Amaraa money — clean hierarchy, the right trust signals, mobile-first checkout, page-speed fixes. Same traffic started converting at a different rate because the site finally stopped getting in its own way.
Meta Ads — Scaled & Structured
We rebuilt the account from the ground up. Clean campaign structure, a proper testing methodology, and creative always fed by research — never vibes. Spend scaled steadily. ROAS held. The engine started compounding instead of cycling.
Same founder. Same product. New creative system, new site, new ads architecture.
Directional visualization of revenue curve across the first 90 days. Actual numbers available under NDA.
Growth held past the 90-day mark, not a spike.
Ad spend scaled without ROAS collapsing.
Engagement ongoing — 7 months and counting.
We'd scaled Amaraa ourselves to a point — and then we stopped moving. Same budget, same creatives, same ceiling. Impact Marvel didn't arrive with a template. They rebuilt our creative system around actual research, redesigned the pages that were leaking conversions, and fixed how Meta was structured from the ground up. 90 days in, we were doing 6× the revenue. They operate like partners, not an agency on a retainer.
Shanaya Chhugani
Founder, Amaraa
The brand
Hand-block printed cotton, made by Indian artisans.
If you've hit your own ceiling, we should talk.
15 minutes on a call, your store and ad account open — you'll leave with an honest read on where the real lever is, whether we end up working together or not.
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