Built to move real numbers.
A performance marketing and AI automation agency for Indian D2C brands — founded to replace reports that sound good with revenue you can see in the bank.
Founder story
The short version, told honestly.
I started freelancing back in 2018 and kept hitting the same wall — agencies talked a great game but couldn't show real results. Transparency and actual value for money just weren't in the market.
Impact Marvel exists to fix that: real work, real growth, backed by deep research, AI, and the right tech — not just reports that sound good.
D2C is where we go deepest. It's fast, it's hard, and it's where good marketing shows up in the bank within days.
Miles on the clock, not just a pitch.
The agency is new — the hands running it aren't. Here's what's been logged so far.
Years running paid ads
Since 2018 — Meta, Google, and everything in between.
Years in D2C
First D2C client was an OS Edition dropshipping store in 2018.
Ad spend managed
Across Meta and Google, over nearly a decade of work.
Agency founded
Impact Marvel started in July 2024 to do D2C the right way.
Numbers reflect Om's work leading up to and since founding Impact Marvel.
Four principles, not a deck full of them.
The stuff we actually hold ourselves to — not taglines. If any of these sound like a fit, we're probably going to get along.
Transparency by default.
You see the ad account. You see the numbers. You see what we'd do before you pay for it. No blurred screenshots, no mystery reporting templates, no "trust us on this one."
In practice: Shared Looker dashboards, direct ad account access, and weekly updates that show raw Shopify revenue alongside Meta ROAS — not just the prettier number.
Research before creative.
Every campaign starts with the store, the customer, and the competitor set — not with a hook someone thinks might work. If we haven't studied your landing page and your reviews, we haven't earned the right to write ads for you.
In practice: Structured brand audit, competitor teardowns, and review mining before a single ad gets written.
AI as a force multiplier.
We use AI and automation to do more research, catch more issues, and move faster — not to replace thinking. Strategy is still human. The grunt work isn't.
In practice: Custom Make.com scenarios, AI-assisted creative scoring, and automated monitoring on every ad account we run.
Revenue over reports.
A deck that sounds great but doesn't move Shopify revenue is a failure. We'd rather ship one thing that moves the number this week than present ten things that might move it next quarter.
In practice: 90-day scoped roadmaps tied to a specific revenue or CVR goal, not a fixed deliverable count.